Encouraging More Repeat Visitors To Your Blog
When you blog at a level where you expect to actually earn money from your writing, you generally have a very clear idea of just how important traffic is to your work.
If you’re not attracting and retaining readers, you’re not making any money.
Attracting fresh readers to your blog is a big question in itself. But you also need to consider the non-trivial matter of converting one-time visitors into regulars.
If you fail to impress a first-time reader and they decide never to come back, you’ve wasted whatever effort you put into bringing them to your blog. This scenario gets even worse when you consider the fact that some of those unimpressed visitors might have helped to promote your blog by linking to it or sharing it via social media.
If you want to maximize your chances of turning one-time visitors into devoted fans, the advice presented here can help a lot.
Blog Design Principles
Blogs have been around for so long at this point that it’s truly shocking that so many of them are still poorly-designed. Too many bloggers ignore the massive impact that formatting can have on how appealing their writing is. Blog readers appreciate content that entertains and informs – but they’ll always prefer to get it from the site that’s easiest to read.
When it comes to design principles, try to make your blog as inviting and comfortable as possible. Steer well clear of the sort of potentially-annoying choices that might drive off readers all on their own.
Examples would include repeated graphics that don’t contribute to your content or color palettes that make your words hard to read.
Ads are often a necessary part of running a money-making blog. That said, try to exercise as much control as possible over the ads that appear on your site. Jittery, animated ads sometimes work to get attention. But if they’re working on your blog, they’re drawing your readers’ attention away from your content.
In the realm of color choices, try to exercise a little common sense and always prioritize readability. You might think pale yellow words against a cream-colored background looks gorgeous. But if readers can’t get through more than a sentence without developing a headache. Those color choices are hurting your blog. Few blogging mishaps are more frustrating than losing out on regular readers because your colors make your blog too hard to read.
Schedule Content Delivery
How you schedule the delivery of your content also matters to cultivating regular readers. A lot of bloggers are pressed for time or too committed to perfecting their content. They end up posting only one or two times a month. Letting your blog stagnate for too long between updates will drive away regular readers. discouraging your acquisition of new ones. If you want to hold attention (from both actual humans and search engine algorithms!) you need to be posting at least three times a week.
Media variety is important, too.
Text is the lifeblood of blogs, but an endless wall of nothing but text posts can be forbidding to readers. If at all possible, spice up your presentation by posting pictures, audio, and video when possible.
This advice may encourage you to start posting more often and mixing up your content types. Those are great steps to take! Just be careful you don’t wander away from your blog’s niche. Don’t let the hunger for more content drive you away from your core topic. If your blog is about homeschooling, updating it with the latest celebrity gossip that caught your eye is not going to help.
Cultivating a loyal audience is absolutely essential if you want to turn your blog into a money maker. A reliable, recurring reader base turns your blog into an asset and strengthens its advertising performance.
To your continuing success,